Twitter Marketing Tips

1. Use the Twitter search button from the site itself. Twitter parses small URL'S and finds the content within. Write a Tweet designed to get a click on a specific link: the content is searched and not necessarily the keyword. You can entice a Twitter click by using an abstract description. Take advantage of people's curiosity. Sometimes it's better if you don't tell all. Make sure your URL contains the keyword that people search for. This will show up on Twitter search and the search engines.

2. When you write a new blog post, title your blog article anything you want, just make sure the important keywords are in the URL.

3. Refine your holiday keyword tweets; using only the things that are relevant to your target market. Buyers have a different purchasing intent than during the non-holiday season. People will search for 'SONY LAPTOPS AND SONY FLAT SCREEN TV'S' instead of 'SONY.' Shoppers look for specific products and things during the holiday season, make sure you are there to meet that demand. They may be looking for FAST SHIPPING, GUARANTEED DELIVERY DATES, GIFT CARDS, ETC. Create awareness in your tweets by including these terms. Answer the questions they are asking.

4. Don't sleep on the competition. Find out what they are promoting, what they are doing, and keywords you should avoid. Write a few additional blog posts, etc. Make yourself visible. Mimic what the successful people are doing, and duplicate their efforts.

5. DID YOU KNOW THAT 89 % of consumers have started shopping online, and that 71 % have started at least researching their holiday purchases? So get creative with your copy! The copy you use affects the customers you attract, so think about the type of customer you are trying to attract and write to that audience.

6. The word, 'coupon' gets the most searches on Saturdays. So, if you are using a tweet with the word coupon in it, make sure you post that one on a Saturday and get the most bang for your buck!

7. According to Google, Tuesday is the peak day to shop online. So, if you're selling something on Twitter, set your tweets for Tuesday and watch your sales turnaround.

8. Use price points and percentages off in your tweets and add a sense of urgency to the tweet to improve your click through rate. (click through rate is the percentage of clicks that actually go to your site from the URL you put in your tweet.)

9. Test everything and never stop. For instance, I found "Save 75% Off" gets a better click through rate than "Save 85% Off."

Let me know what you think, leave a comment below. Share some of your success stories as well! Happy selling!!

I'm LaTease Rikard and I write everything you see on Sweet Businesses blog. Blogging is a hobby of mine that has turned into a full time income. I started seriously blogging in May 2007, not knowing that I needed to post daily in order to attract a following. I hope to help other bloggers make money doing this fun and easy thing.


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